Site visitors are connecting 10x better with bloggers and chefs via recipe video tutorials over pictures and text. The mini format ensures that content is precise and delivers valuable information to the site visitor.
Engage with customers in a unique way. Customers are craving transparency of their food and these videos highlight your unique value — fresh or all natural ingredients, quality meats and poultry, made-to-order menu items, sauce or flavor options, cleanliness of kitchen, etc
As a growing franchise it is not always feasible to provide training to franchisees on an on-going basis. Video are a training tool to create consistent menu items across locations and provide chef new-hire training as well as provide sales training and ongoing communication and support.