Consumer Behavior and Marketing Research with Food

Consumer Behavior and Marketing Research with Food

"We as consumers don't tend to realize the extent to which our world really affects the choices we make." - Dr. Ernest Baskin

Have you ever wondered what terms like natural free range cage free and no sugar added really mean? In this episode, Shireen talked to Dr. Ernest Baskin who walked us through these terms and really empowers us to make better decisions the next time we are grocery shopping or at a restaurant.Dr. Baskin is an Assistant Professor of Food Marketing and General Pack fellow at the Haas School of Business at St. Joseph’s University. He researches consumer behavior in the food domain.

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