Understanding Motivation & Willpower in the Grocery Store

Understanding Motivation & Willpower in the Grocery Store

"Choice architecture is changing the way that we present options to people in order to help them make decisions that are more in line with their long term goals. In other words, how can we change our environments so that we don't have to exert as much willpower to make a healthy choice?" - Holly Howe

Holly Howe talks to Shireen about understanding motivation and that while willpower is a limited resource, we can still incorporate healthy choices without exerting willpower. And lastly, she talks to us about the Open Science Online Grocery Store tool that tests choice architecture.Holly Howe is a fourth year PhD candidate in marketing at Duke University. She holds a master’s in kinesiology from the University of Toronto. Her PhD work has focused on understanding how people think about and enact their goals. Recently, she launched an Open Science Online Grocery Store tool to help researchers and policymakers learn about how people make choices when shopping for groceries.

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